Everything Now Co. state they were “trying to class up the show” for live stream “without the knowledge of the band”

July 25, 2017

Here is a good example of what happens when the event organizers do not coordinate their decisions with the performers. The upcoming gig of Arcade Fire, Everything Now Release Show, was planned to be streamed live from Brooklyn on Thursday, July 27, via Apple Music. Little did Arcade Fire’s members know when a hot debate unfolded in social media, following the official announcement of the strict dress code and prohibition of smartphones at the venue, which would possibly make sense for a pompous opera night but didn’t make much sense for an indie rock show.

BrooklynVegan says that all ticket holders to Arcade Fire’s show received the message with the following rules a few days before the concert:

WHAT TO WEAR:

Our dress code is HIP & TRENDY as if you are going to a concert or night out with friends! The event is standing-room-only so please plan accordingly. PLEASE DO NOT WEAR shorts, large logos, flip flops, tank tops, crop tops, baseball hats, solid white or red clothing. We reserve the right to deny entry to anyone dressed inappropriately.”

PHONE-FREE VIEWING EXPERIENCE:

No cellphones, cameras or recording devices will be allowed at this show. Upon arrival, all phones and smart watches will be secured in Yondr pouches that will be unlocked at the end of the show. Guests maintain possession of their phones throughout the night, and if needed, may access their phones at designated Yondr unlocking stations in the lobby.

It was now the band’s turn to respond to fans what all that sharp-dressed craze was about. And it wasn’t long before Arcade Fire took to Twitter to point out they had nothing to do with the emailed restrictions. Arcade Fire wrote wittily: “If dress code is “hip and trendy”, band members will not be allowed through the door…hip and trendy people will have to play the music”. Soon afterwards they added, “‘Wear whatever you want to any show.’ This has been an actual band announcement”.

Now that Arcade Fire explained it wasn’t them to blame for the dress code, they needed Everything Now Co. to take responsibility for their message to fans. Today, Everything Now Co.’s social media manager Tannis Wright has posted an official letter regarding the Brooklyn show, admitting that the information was sent to this week’s show attendees solely by him. The manager added that he “was trying to class up the show a little bit”, adding “Sue me for wanting something nice”.

Fans couldn’t help but troll the instructions, and the reactions are hilarious. Check out some of the fans’ comments below and let us know what you think of the what-to-wear and what-not-to-wear to the show rules.

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