The song is taken from As It Is’ sophomore album, Okay
February 6, 2017
British Brighton-based pop-punk outfit As It Is has just shared a new music video for their song ‘Hey Rachel,’ featured on their sophomore album Okay, which came out January 20 via Fearless Records. Be sure to check out the emotional video filled with the frontman’s childhood memories of the times spent with his sister Rachel.
Recording ‘Hey Rachel’ was a truly insightful experience for the singer, Patty Walters. He confesses it was not an easy track to record:
[quote align=”center” color=”#COLOR_CODE”]“’Hey Rachel’ was an especially cathartic song to write, reopening old wounds after nearly ten years. Writing the song demanded being painfully honest with both myself and my sister, neither of which I was particularly comfortable doing. I had to relive past feelings of fear, sorrow, anger, pain, and, most of all, regret. The song is an apology I’m relieved and proud to have finally said.
The video was written and directed by Joshua Halling, who also spearheaded the video for Pretty Little Distance. I love his interpretation of the song – reimagining mine and Rachel’s story with an empowering, inspirational feel with a happy ending in hindsight. It’s such a beautiful and powerful music video, and I’m ecstatic to finally be sharing it.” – Patty[/quote]
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Speaking of the new album, frontman Patty Walters told AltPress they had been experimenting quite a bit with the band’s sound this time around:
[quote align=”center” color=”#COLOR_CODE”]“What we decided was it was for the best of the record that we banned the phrase, ‘Oh, that doesn’t sound like As It Is,’ or, ‘That doesn’t sound like an As It Is song… That’s why down this record there are songs that are poppier than on our previous work, darker than our previous work, and it’s just overall a much more diverse and liberated sound because we weren’t conscious of whether it sounded like us or was right for the record. We just kind of experimented and had fun, and I hope that comes across.”[/quote]
The producer guiding the band this time is Mike Green, known for his work with a highly successful outfit, All Time Low. Working on the new record also helped the musicians develop a deeper bond as a group. Guitarist Ben Langford-Biss said: “Before we write these songs about super personal stuff, it always starts with an hour conversation – telling each other things that we don’t know about each other.”
Watch the new video for ‘Hey Rachel’ below and leave your comments! Join AlteRock Facebook and Twitter to stay tuned for rock and metal news.