To shoot this performance video, Avenged Sevenfold invited their hardcore fans

April 26, 2017

Avenged Sevenfold are definitely a band with a thought-out strategy. From teasing their latest album through wall projections of their deathbat logo in major world cities to dropping a surprise record, The Stage, to designing a never-before-seen tour in co-production with Cirque du Soleil.

Watch: Avenged Sevenfold share making-of video for ‘Sunny Disposition’

And as if it’s not enough, the band thought, what could be better than making fans’ biggest dream come true with a music video, where they all can take part and meet the band? So A7X invited their fans to come and rock to the song ‘God Damn’ to make a killer performance video for the track. Watch it below!

‘God Damn’ debuted over at Billboard. The band’s vocalist M. Shadows shared the concept of the video and pointed to the “technological hint” in there, making it more than just another performance music video. Turns out, the video hints at “big brother watching what we do the whole time as the humans turn into a digital world”:

“The main idea was to get fans involved and make sure the kids knew this is a song full of energy, first and foremost—’Hey, this is a record we can wrap our heads around. It’s cool live stuff. It’s a rockin’ song’—but at the same time, we wanted the technological hint in there, so as the video progresses you start seeing things glitching out and all of a sudden the world turns digital. And by the end, there’s a little nod to the lyrics; you see an eyeball kind of in there as an Easter egg, which is kind of big brother watching what we do the whole time as the humans turn into a digital world.”

More: Watch Avenged Sevenfold’s co-production with Cirque du Soleil live for the first time

‘God Damn’ is featured on the band’s seventh album, The Stage, which came out last October.

And in case you’ve missed it, here is earlier behind-the-scenes footage of A7X from the set of ‘God Damn’ video, where fans share how grateful and privileged they feel to be part of the music video of their favorite band.

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