PAPA ROACH release music video for banging single ‘Even If It Kills Me’

March 6, 2025

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“I got to explore my inner action hero”, says Papa Roach’s frontman Jacoby Shaddix about filming the music video

“Even if it kills me this time // Even if I’m buried alive // I’ll give my last breath so you could breathe”, goes Papa Roach’s new single. Since the band released their single ‘Even If It Kills Me’, first single in 3 years, it’s been a cosmic success. In the first five weeks only the single has got almost 10 million streams and keeps topping the charts in 27 countries. Just one thing had been missing… a proper music video. And there you go!

Directed by Jesse Davey and Ed Shires, the video couldn’t have showcased the song and the band in a better way:

“This is one of our most epic videos yet,” says frontman Jacoby Shaddix. “Jesse and Ed helped bring to life the song in a visual we did not expect – and I got to explore my inner action hero. It’s a must-watch”.

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Speaking on I-Rock 93.5 radio station, Shaddix revealed the roots of the lyrical inspiration for ‘Even If It Kills Me’. He said: “This one was started about two years ago, the music part of it, and I heard it first from the first musical just vibe with the strings. I was, like, ‘It sounds cinematic. This sounds like it’s about to be a journey we’re taking the fans on.’ So I hit the boys up instantly. I’m, like, ‘Dude, I can’t wait to get in the studio on this one.’

Then life happens, and some stuff goes down. My older son went through this really traumatic heartbreak breakup. Just his whole world was leveled, and I watched my son just crumble. And that was a tough one. But to also have to go, ‘Hey, man, there’s some hard truths about life, and sometimes people aren’t what they show themselves as, and there’s two sides to people sometimes. And you got one, and then eventually discovered that other dark side of them and you were hurt.’

And that was really hard for me to watch my son just fall to pieces. And that song was born from that moment of going, ‘I wanna be able to help you, but I also know that you kind of gotta walk through the fire.’ And knowing that, ‘I’m not gonna leave you. I’m here for you, but I’m also gonna stand in that fire with you.’ And I wanted to shoulder the pain. I wish I could, but sometimes we have to go through those moments in life that build character. Who are you? Can you get back up? Well, my son got back up.”

Hopefully, the song is helping many listeners to get back up after painful breakups as well. If what can surely get you back up is seeing Papa Roach live on tour! The band is kicking off the second leg of their RISE OF THE ROACH USA tour alongside Rise Against and Underoath on March 20, 2025 in Houston, TX.

Be sure to scroll down for the must-watch music video. Don’t miss out on the news about your favorite rock bands – join us on AlteRock Facebook, Instagram and Twitter!.