NHL has inked two-year partnership with Green Day and will broadcast many of their new songs in the upcoming season
Green Day surely know when to “fire” the second single from their upcoming album, Father of All Motherfuckers. The new song with a highly competitive title ‘Fire, Ready, Aim’ will air during a video montage ahead of a National Hockey League game.
According to the NHL, Green Day perfectly suit for the league games and shooting the video was “so much fun” for both sides:
“Green Day is the perfect band for the NHL. Their music fits so perfectly with the energy, speed and power that we witness on the ice and each and every night,” Steve Mayer, the NHL Chief Content Officer and Executive Vice President, said. “We are so excited to start this partnership with the NBC Sports open. It was so much fun to shoot and we think our fans will love it.”
‘Fire, Ready, Aim’ will be the opening theme for NBC Sports Network’s Wednesday Night Hockey. In the video we get to see Green Day playing on an ice hockey rink, as well as over a dozen famous NHL players. Watch the video preview below and get thrilled to see more!
In addition, Green Day will perform at the NHL National Hockey League All-Star Game in St. Louis, MO in January 2020. Billie Joe Armstrong & Co. call the NHL upcoming season “LOUD season”, adding:
“Where the toughest athletes to ever lace up a pair of skates meet the baddest rock band on the planet. So turn up the volume on your TV sets, fire, ready, aim and enjoy the ride”.
The song marks Green Day’s two-year “cross-platform marketing and promotional” partnership with the NHL, according to the press release. Later on into the season the NHL will feature various tracks from Father Of All… on game highlights, campaigns and on jumbotrons in NHL arenas, as Loudwire reports. Not to mention, we’ll see a LOT of Green Day live performances soon.
The previous track Green Day released from Father of All… was the title track, which you can hear below. It premiered during Hella Mega Tour with Fall Out Boy and Weezer. The tour starts June 13 in Paris and crisscrosses Europe, the U.K. and North America. For exact tour dates and tickets go here.
“So when is the new album finally coming out?” you might wonder. You’ll need to wait for this one a little: Father Of All… will be released on February 7, 2020. In the meantime, don’t miss the band’s appearances on NHL! Stay tuned with us on AlteRock Facebook and AlteRock Twitter!